About Jeeravan Masala 

·         Appearance:

• A finely ground powder with a vibrant reddish-brown or orange hue, reflecting the blend of various spices.

·         Flavor:

• Complex and Tangy: The masala has a well-rounded flavor that is both tangy and spicy. The dried mango powder and black salt add a tangy, slightly sour note, while the cumin, coriander, and other spices contribute earthiness and warmth.
• Piquant: The red chili powder and black pepper give it a mild heat that tingles the palate.
• Savory: The blend of spices creates a savory, umami-rich taste, making it versatile for enhancing various dishes.

·         Texture:

• Fine Powder: It is finely ground, allowing it to blend easily with foods and evenly distribute its flavor.

·         Aroma:

• Spicy and Aromatic: The aroma is a heady mix of spices, with cumin and asafoetida being particularly prominent. The scent is both invigorating and appetizing.

·         Usage:

• Versatile Seasoning: While it`s famously used in Indori Poha, Jeeravan Masala can be sprinkled on fruits, salads, chaats, and snacks like roasted peanuts or sev. It can also be used in curd or sprinkled on vegetables and curries for an extra kick of flavor.

Jeeravan Indori Masala is cherished for its ability to elevate even the simplest of dishes with its tangy, spicy, and aromatic profile, making it a staple in many Indian kitchens, especially those in and around Indore.